HDUK are delivering value and expertise into the UK legal sector, we help legal firms grow. We have put together this list for firms that don’t have huge marketing budgets.
1. Regardless of the size of your legal firm, it’s key that you keep developing your business strategy. A good strategy is a rolling 90-day plan.
2. Differentiate yourself from your competitors by understanding what makes you unique? Develop your brand and build awareness in your target market.
3. Your marketing activity needs to be GDPR compliant.
4. Your website is critical to your success, it needs to be clear and simple to use. No legal jargon. Show company name and logo but don’t let them take over the whole page.
5. Your website and other content will more than likely be viewed on a mobile device, always keep this in mind.
6. Use “Google My Business” https://www.google.com/business/to this will improve your Google ranking. Improving your ranking will help new customers find you. The good news is it’s free of charge.
7. Have a look at “Google Alerts”. Another free service that enables you to set up notifications. It will email you any interesting content on the web. It’s a good idea to set up search alerts for:
8. Update your details on “Find A Solicitor” a free to use directory provided by the Law Society here is the link https://solicitors.lawsociety.org.uk/
9. Make a real effort on LinkedIn, it’s the number one professional networking site. According to Hubspot, it’s 277% more effective than Facebook or Twitter for lead generation.
11. Let everyone know about your big wins. We all love a success story.
12.Highlight any awards you have won.
13.Ask for referrals. Satisfied clients are happy to give you referrals. If you do this right it’s like magic when it comes to winning new business
We hope you enjoyed these tips and if you would like
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